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Who am I?

I love Calvin & Hobbes.

I love Rodin and Simone.

I love big puns and I cannot lie.

 

Stick around and you'll see that I also:

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Bring strong concepting, copywriting, branding, and editing skills

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Share insights from my integrated communications experience

 

Write with ease within several sectors and media channels, from traditional to digital

Calvin.png

Credit to the almighty Bill Watterson

EXPERIENCE​​
Senior Copywriter
Embark Veterinary
2021 - 2024

  • Led B2C communications for dog DNA testing business, including video scripts,
    transactional and creative emails, direct mail, web pages, user experience (UX), event
    collateral, paid social, and retail partnerships, working closely with designers in Figma

  • Served as the primary voice to consumers and authored brand copy style guide

  • Ideated concepts and executed multimedia campaigns to connect with consumers
    through touchpoints that increased sales and improved the customer experience

Senior Copywriter
VUE Health
2021

  • Developed healthcare and pharmaceutical communications, including websites for
    healthcare professionals (HCPs) and patients for clients such as EUSA and Dicerna

  • Updated taglines and branding for VUE Health and two sister companies

2017 - 2021
Senior Copywriter
The Agency at Aetna/CVS Health

  • Led creative projects for Aetna's in-house agency, such as storytelling and writing for
    video, UX, billboards, conferences, websites, and other media for consumers and HCPs

  • Brainstormed and developed concepts, strategies, and campaign activations for partners such as Apple, Amazon, PayFlex, and internal product owners using waterfall and agile (Scrum) methodologies

  • Contributed to PayFlex.com redesign and the creation of Attain by Aetna app, working with multiple teams to improve UX with competitive and heuristic analysis, persona development, content strategy, and brand refresh

Communications Consultant
2010 - 2017

  • Developed voice and brand, and wrote website and email copy for B2B/B2C start-up, in a successful effort to secure $2 million in venture capital

  • Prepped launch of niche ad agency website and created digital opportunities for its
    clients, including site copy and multiple web and mobile campaign concepts

  • Optimized social media, branding, and marketing efforts, primarily for health/wellness
    companies

Senior Content Manager                 eSignal/Interactive Data
2012 - 2014

  • Crafted content based on internal and external analysis for stock traders, including
    Google Analytics, PR, newsletters, website overhaul, PPC, SEO, and video scripts

  • Built and executed a new social media plan, including a blog launch through WordPress,
    that increased social followers by 115%+

Senior Marketing Manager & Copywriter
Epocrates /athenahealth
2008 - 2012

  • Led cross-functional team to retain customer groups that netted 91% retention,
    representing a multi-million dollar impact on revenue

  • Promoted to senior strategist and content provider for individual/client communications,
    including website redesign, UX, email, social, and mobile messaging

  • Created multi-dimensional strategies to reach over one million customers with educational, retention, and upsell campaigns

EDUCATION
Marymount University, B.A. Marketing
 
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